Publisher's Synopsis
This book comprises, in one compact volume, cutting-edge research in behavioral economics and economic psychology, published mainly during the past five years. The judicious selection of articles examines the subject from a variety of perspectives and includes papers on the historical origins and methodologies of behavioral economics; rational choice in childhood; behavioral aspects of saving, risk and investment; effort, pay and poverty; seeking happiness; and social norms and culture. The editor has written an original introduction which illuminates and complements his choice.
The book will be of interest to all who teach and research behavioural economics, as well as those who wish to learn about this growing discipline.
