Publisher's Synopsis
Provides an overview of statistical and analytic methodologies in real-world evidence to generate insights on healthcare, with a special focus on the pharmaceutical industry
Examines timely topics of high relevance to industry such as bioethical considerations, regulatory standards and compliance requirements
Highlights emerging and current trends, and provides guidelines for best practices
Illustrates methods through examples and use-case studies to demonstrate impact
Provides guidance on software choices and digital applications for successful analytics.
