2014
Hardback (27 Aug 2014)
Includes delivery to the UK
10+ copies available online - Usually dispatched within 7 days
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781137395566 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 27 Aug 2014 |
| Edition: | 2014 |
| DEWEY: | 338.47 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 228 |
| Weight: | 424g |
| Height: | 145mm |
| Width: | 217mm |
| Spine width: | 19mm |
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