Publisher's Synopsis
This project presents the development of a collection of prints based on the results of a survey that revealed the preference for localised prints on T-shirts among consumers of fast-fashion shops in João Pessoa, as well as their consumption behaviour of printed T-shirts. The conclusion of this project shows that the initial objectives were achieved. This project demonstrates the relevance of Graphic Design in the fashion market as it consists of a collection of prints made using aesthetic parameters from Graphic Design applied to the development of localised prints whose concept is based on market research focused on consumer preferences.
