Publisher's Synopsis
Terry and Jim take a look at the last 100 years of radio - and all the changes that have occurred in that time period. They both grew up in the radio business. - from being deejays, to sales, to management, to ownership. They started a podcast back in 2020 called "Radio: What Happened" and since then, have had listeners in over 150 countries and over 1,500 cities around the world. These guys love radio, especially the way it used to be. Can it ever be the same?
That interest is what led them to writing this book - to further explore all that's happened to this thing we call "radio".
- The Golden Age of radio
- Personalities and promotions of the 60s and 70s
- The corporate takeover of the mid 90s
- The shift to digital technology
- The "non" local programming that voice tracking brings
- "What now?"
