Publisher's Synopsis
Everybody asks questions, but how many of us have been trained to do it effectively? There are special techniques used by professions; teachers, psychiatrists, lawyers and sales people are all taught about the art and science of questioning, but their approaches vary greatly based on their differing goals. With the explosion of so-called big data, organizations are now using powerful software tools to ask questions and analyze or influence our behavior. This book takes you on a mind-blowing ride through the history and techniques of questioning, looks at the heroes and villains, the technology and the future of the questioning-industry. Whether you want to triple your sales revenues, avoid questions that will damage your relationships, or simply live a happier life, this book can be your guide. You will find out how questions are used in Hollywood movies, why they are critical to jokes, and the ten most bizarre things you might get asked at an interview. We will blow the cover on how people use bias to make us answer questions a certain way, and you will learn new skills such as the art of using silence effectively, or how to spot hooks and use them to great effect. You can discover how to become a guru, and we will expose the way questions can change your memories. You may even learn how to master the black art of the killer question.
