Publisher's Synopsis
The Second Fully Revised Edition of the highly acclaimed book comprises all the contemporary and updated topics in the field of Extension Science, including both conventional and emerging areas. These topics encompass Concepts and Principles of Extension, Rural Sociology and Psychology, Research Methodology, Developmental Schemes in India, Management, Programme Planning and Evaluation, Process of Communication, Information and Communication Technology, Diffusion of Innovation, Training for Development, Farm Journalism, Women Empowerment, and Gender Mainstreaming.
To avoid any confusion, the data has been meticulously updated, with each year clearly denoted. This book will be an invaluable resource for students aspiring to become experts in Extension Science, as it will prepare them for competitive exams such as ARS and PG entrance examinations, while also equipping them with the necessary skills and knowledge in all dimensions of extension education.
