Qualitative Market Research

Qualitative Market Research

2nd Edition

Paperback (15 Nov 2012)

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Publisher's Synopsis

Qualitative Market Research,áSecond Edition offers an engaging and comprehensive introduction to the field of qualitative market research by taking a step-by-step approach to the complete research process and including specific tools and resources to aid students through the process.

Book information

ISBN: 9781412988322
Publisher: Sage Publications, Inc
Imprint: SAGE
Pub date:
Edition: 2nd Edition
DEWEY: 658.83
DEWEY edition: 23
Number of pages: 304
Weight: -1g
Height: 232mm
Width: 187mm