Hardback (03 Nov 2006)
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In this book the entire idea of strategy is turned on its head, presenting a model that will redefine the way we do business. Strategy is usually thought of as management's plan for a company, but this book argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781403975812 |
| Publisher: | Palgrave Macmillan |
| Imprint: | Palgrave Macmillan |
| Pub date: | 03 Nov 2006 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 253 |
| Weight: | 532g |
| Height: | 241mm |
| Width: | 162mm |
| Spine width: | 22mm |
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