Publisher's Synopsis
The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message.
Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.
This affordable Books à la Carte Plus Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format - allowing students to take only what they need to class. As a bonus, the Books à la Carte Plus Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams, plus an access code to the MyLab for this course.
