Public Relations in Health Care

Public Relations in Health Care A Guide for Professionals - J-B AHA Press

2nd Edition

Paperback (15 Sep 1995)

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Publisher's Synopsis

This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.

Book information

ISBN: 9781556481437
Publisher: Wiley
Imprint: Jossey-Bass
Pub date:
Edition: 2nd Edition
DEWEY: 659.293621
DEWEY edition: 20
Language: English
Number of pages: 270
Weight: 671g
Height: 281mm
Width: 218mm
Spine width: 16mm