Public Relations

Public Relations What Research Tells Us - Commtext Series

1st edition

Paperback (10 Aug 1987)

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Includes delivery to the United States

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Publisher's Synopsis

Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.

Book information

ISBN: 9780803929517
Publisher: SAGE Publications
Imprint: Sage
Pub date:
Edition: 1st edition
Language: English
Number of pages: 152 .
Weight: 204g
Height: 230mm
Width: 150mm
Spine width: 12mm