New edition
Paperback (30 Oct 2014)
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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include "best practices" of multinational corporations, non-governmental organizations and governmental agencies around the world.
| ISBN: | 9781433123467 |
| Publisher: | Peter Lang Inc., International Academic Publishers |
| Imprint: | Peter Lang |
| Pub date: | 30 Oct 2014 |
| Edition: | New edition |
| DEWEY: | 659.2 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xx, 351 |
| Weight: | 516g |
| Height: | 227mm |
| Width: | 151mm |
| Spine width: | 19mm |
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