Publisher's Synopsis
How can a promotional package effectively capture the attention of the media and successfully communicate or engage with a select target audience? What does a press or marketing kit need to make it stand out from the rest and what are the key ingredients and elements required to create an attractive and functional design? Today the creative presentation and look of a product or brand can instantly upgrade its image and profile and make all the difference to a PR, marketing or advertising campaign. "Promotional Packaging and Design" focuses on all aspects of designing such material from cutting edge folding techniques, ideas, and design features, using real-life illustrated examples from the top creative agencies and studios. Complete with packaging inspirations and ideas for a wide variety of projects from wines, cosmetics and food to fashion, music and media events, this book showcases a rich selection of the most innovative concepts in promotional material. Encompassing some of the best graphic design proposals for press and direct marketing, "Promotional Packaging and Design" even includes a CD with packaging templates, offering timesaving creative solutions for designer and the tools to create a project from start to finish.
