Publisher's Synopsis
Communication is an important aspect of all industries, but has an extreme importance to the agricultural industry. The average consumer is further removed from production agriculture than ever. Therefore, the industry needs professionals in all facets of the production process who are able to communicate the importance of the industry. Furthermore, educating consumers on the purposes of practices and the validity of the science and technology behind the practices is crucial.On a more personal side, if someone lacks communication skills, it will be difficult for them to secure a job, perform well in the job if they get it, and advance in the industry. Professional Communication for Today's Agriculturists is designed to help students communicate effectively in order to land a job, be successful in that job, and advance the entire agricultural industry as an effective advocate.
