Publisher's Synopsis
The ability to efficiently develop new products and services can be significant towards a firm's ability to thrive, survive, and grow. In the everchanging marketplace, time to market, customer value creation, resource optimization, and many other key performance indicators (KPI's) are becoming major competitive drivers. To achieve these and other goals, technical and non-technical managers need to work in unison towards creating extraordinary value for customers.Product Development for Technical & Non-Technical Managers & Practitioners: A 12 Steps Approach provides a hands-on practical 12 step-by-step approach for new product development and other development efforts such as product modifications, improvements, and updates. There are templates and examples throughout the book for the reader to use and reinforce their learning experience. This real-world approach with case studies based on actual events is beneficial towards applying the various product development tools and techniques.Communication, coordination, and collaboration, the 3Cs, are paramount to success. Product Development for Technical and Non-Technical Managers and Practitioners can serve as a tool for establishing mutual understanding and appreciation between technical and non-technical managers by providing insights from other perspectives and enhancing the 3Cs. Using the 12 step methods, technical and non-technical personnel can create a standard set of tools and techniques for developing competitive strategies. Further, using these tools will encourage all team members to engage in open and transparent dialogues, conducive to developing high-performing teams. Users can pick and choose how to use this book based on their specific needs. Ultimately, the goal is to enable Product Development teams to perfect their processes by repetition.
