Publisher's Synopsis
Innovative breakthroughs, or even incremental improvements in products, are increasingly viewed as the key to business success. This work contains useful ideas for both practice and theory building from some of the world's leading thinkers on product development teams (PDT's). Chapters address the "how's" and "why's" that underlie team effectiveness of PDT's including competencies, structures, processes and leadership as well as presenting actual cases for solid implementation.
