Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Principles of Marketing
Eighth European edition
eBook (14 Nov 2019)
Not available for sale
Instant Download - PDF (with DRM)
- Read on your eReader, tablet, mobile, MAC or desktop PC.
- Currently not compatible with Amazon Kindle.
- PDF's require Adobe Digital Editions.