Principles of Marketing

Principles of Marketing

Eighth European edition

eBook (14 Nov 2019)

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Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Book information

ISBN: 9781292269603
Publisher: Pearson
Imprint: Pearson Education Limited
Pub date:
Edition: Eighth European edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 1 online resource (xxvii, 689 )
Weight: -1g