Publisher's Synopsis
Principles of Economics, European Edition, develops the well regarded US textbook by Frank and Bernanke to reflect the issues and context of economics in Europe. The book presents concepts intuitively using examples drawn from familiar contexts. It relies throughout on a well articulated shortlist of 12 core principles which are reinforced by real-world examples. Review questions, exercises and problems encourage students to apply these principles in a variety of contexts.
The text encourages students to become "economic naturalists", people who employ basic economic principles to understand and explain what they observe in the world around them. The "economic naturalist" approach helps students develop concepts and illustrates their applications in a real world setting.
Features of this edition:
Including an extended chapter on oligopoly theory within the microeconomics section Core Principles emphasised throughout the text to reinforce key ideas An Active Learning Approach, with exercises, review questions and problems in every chapter, encourage students to apply their knowledge as they work through the topics
Free Vital Source Digital Textbook included in this package
Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.
And that's not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.
