Publisher's Synopsis
Here are ideas and techniques for reaching or exceeding your pricing objectives. Pricing Tactics explains common product and service pricing from a profit perspective. Read how small business owners survive and thrive during good and bad economic times. In this book you'll learn:
- How to price it right the first time.
- When to raise price. How to know it's time.
- How to handle a price increase.
- How some sellers hide a price increase.
- How much you can raise price without resistance.
- How to handle objections to your new price.
- When to know it's time to reduce your price.
- Best ways to actually cut your price.
- Coupons, checks, rebates, discounts, and allowances.
- Calculating the additional sales needed to make a price cut work.
- How to handle a price cut.
- Suggested response when buyers ask for a price break.
- Bottom feeders - price fishing in action.
- When to turn down that sale.
- Retainer pricing and cancellation fees.
- How to price the same job for a new client.
These tips, tricks, and techniques are critical for earning maximum profit.Good pricing tactics can significantly improve your bottom line.
