Publisher's Synopsis
About the Book
Most entrepreneurs are 'price takers' who accept the price set by the market and generate profits by driving efficiencies and reducing costs. They do not realise the power of pricing, and in case they are aware, do not know which existing strategies they can leverage in their business. Implementing a pricing strategy for a business that is already in existence has its own challenges and complexities.This book explains why pricing is important, how it impacts business growth and profitability, which pricing strategies are being used by businesses, which challenges are faced in implementing pricing strategies, how to assess your current pricing strategy, and recommends an approach to execute a pricing strategy in your business.About the Author
Shailendra Marathe is a senior finance professional, with 25 years' experience in business finance, financial markets, FinTech and risk management. He is a Chartered Accountant and an alumnus of IIM Bangalore, where he was awarded Gold Medal for "Best All-Round Performance" in his PG batch.
