Publisher's Synopsis
Press Release Marketing for Local Business teaches you everything you need to know to start using press releases in your or your client's business marketing. This book covers everything from how to come up with a newsworthy topic to how to get the press release written and published. Online press release publishing platforms are covered in detail as well as how to add multimedia such as videos to your press release. In addition, Press Release Marketing for Local Business shows you how to integrate press releases into a more comprehensive marketing plan. It doesn't matter what type of business you're in. Every business out there needs press releases written and published about it, about the principals involved, and about its products and services. It's hard to buy the kind and quality of exposure you can get from press releases through any other advertising medium. If not impossible! Get Press Release Marketing for Local Business today and start benefiting both in exposure and increased sales!