Publisher's Synopsis
Learn to apply predictive analytics and business intelligence to solve real-world business problems.
In summary, this book includes:
- An introduction to and some fundamentals for good analysis
- A process outline to make analysis quick and effective
- A description of some of the most used predictive models and methods, and how they relate to business questions
- Comprehensive "How To" sections, including step-by-step Excel tutorials and common pitfalls to avoid