Publisher's Synopsis
Discover the philosophy behind the most creative minds in advertising and beyond
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, Predatory Thinking represents a lifetime of wisdom learned at the creative cutting edge.
Dave Trott, 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
This thought-provoking book is a must-read for anyone seeking to boost their creativity and gain a competitive edge in advertising, marketing, and beyond.
