Publisher's Synopsis
A book by and for those who want to shape the future
What do designers, scientists, entrepreneurs, and politicians have in common? They all want to shape the future. But how can you make the future - that which does not yet exist - tangible for others?
In this book, over 40 thought leaders from the worlds of business, politics, art, and science address the issue of "futurecasting." The publication includes texts by Alex McDowell, the award-winning creative director who worked on Steven Spielberg's future films; by Angela Wilkinson, who reports on her work as Secretary General of the World Energy Council; and by David Kirby, who writes about the valuable collaboration between industry and science fiction.
- Why futurecasting is of vital importance
- How to shape the future
- Which methods are effective
