Publisher's Synopsis
The automotive industry has contributed significantly to shaping up the global economy. The faster the growth, the greater the necessity of target marketing for industry-specific manufacturers.
Besides, digital and mobile channels drastically influence buyers' decision-making nowadays. With escalated demand and stiff competition around, auto vendors are compelled to market through digital platforms. But how?
This book will improve your automotive digital marketing strategy so you can start putting some measurable actions behind the words in your TV commercials.
Inside, you'll read about:
- Learn how to drive your strategic operations and establish checkpoints
- Know and understand your competition and how they affect your strategy
- Decide on your approach how, when and what you will tackle with the right marketing vehicles
- Discover proven techniques and tips that will accelerate your overall digital goals
