Publisher's Synopsis
"Politics and Public Opinion in Britain" is an introduction to the use of opinion polls and their impact on British political life. David Broughton combines a non-technical explanation of the theory and methodology of opinion polling with an historical account of the development of political polling and an analysis of the impact of polling on politics. The book addresses such issues as the impact of polling at both national and local level and the extent to which polls really do influence voters. It also examines the role of political issues in polling, and looks in detail at the 1992 General Election campaign. In conclusion, the future of political polling is discussed.
