Publisher's Synopsis
Contemporary party politics is now using a range of modern marketing tools to sell messages and personalities. This text explains the marketing concept and the way that it applies to the modern European political process.
Hardback (01 Jun 2000)
Not available for sale
Includes delivery to the United States
Out of stock
Contemporary party politics is now using a range of modern marketing tools to sell messages and personalities. This text explains the marketing concept and the way that it applies to the modern European political process.
ISBN: | 9780750645379 |
Publisher: | Butterworth-Heinemann |
Imprint: | Butterworth-Heinemann |
Pub date: | 01 Jun 2000 |
DEWEY: | 324.7 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 256 |
Weight: | -1g |
Height: | 234mm |
Width: | 156mm |