Political Marketing

Political Marketing

Hardback (01 Jun 2000)

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Publisher's Synopsis

Contemporary party politics is now using a range of modern marketing tools to sell messages and personalities. This text explains the marketing concept and the way that it applies to the modern European political process.

Book information

ISBN: 9780750645379
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 324.7
DEWEY edition: 21
Language: English
Number of pages: 256
Weight: -1g
Height: 234mm
Width: 156mm