Paperback (24 Jun 2004)
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Vital to businesses of all types, advertising, marketing and branding are covered in-depth in this important volume, from mass media to direct mail, from online advertising to branding and public relations. Analysis of trends, globalization, technologies, finances. Profiles of the 350 leading companies.
| ISBN: | 9781593920050 |
| Publisher: | Plunkett Research, Ltd |
| Imprint: | Plunkett Research, Ltd |
| Pub date: | 24 Jun 2004 |
| Language: | English |
| Number of pages: | 448 |
| Weight: | -1g |
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