Planning Research in Hospitality and Tourism

Planning Research in Hospitality and Tourism

Second edition

Paperback (29 Oct 2015) | English

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Synopsis

Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students' understanding and offers practical tips to help students overcome any potential research issues.

Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from:

 increased coverage of research design strategies including sampling, ethnography and experimental design

 inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research)

 new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research

 online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter.   

Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781138852167
Publisher: Taylor and Francis
Imprint: Routledge
Pub date:
Edition: Second edition
DEWEY: 338.4791072
DEWEY edition: 23
Language: English
Number of pages: xi, 331
Weight: 730g
Height: 193mm
Width: 280mm
Spine width: 20mm