Publisher's Synopsis
A former boss said to me, "That'll (my idea) will work when pigs fly."
The idea did indeed work. And the results were wonderful. Pigs were flying! I didn't wait for the next great idea. I created a process-or a hack-for coming up with timely ideas that make a difference. It's a shortcut to impactful ideas. You can use the hack, too, if you wish.I sat down and wrote a step-by-step how-to on this hack to creating those human-made ideas. To make it more fun, I wrote it in the style of a business fable. You read that right-a fable. It's just a lot more fun divulging my secret this way.
It will take you about an hour to read it and fully understand the system. Is it worth it? What's one great idea worth to you? What are a lot of great ideas worth to you? How about a lifetime of breakthrough ideas?
You'll find that the ideas you cherish are the 'flying pig ideas.' When your boss says, "That'll work when pigs fly," you'll know you've got a terrific breakthrough idea.
So, start the process. Start manufacturing ideas.
