Hardback (04 Oct 2024)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
""Phygital Approaches to Social Marketing" gathered the best authors from the Field to demonstrate the theories with hands-on, practical methods to real digitalization of Social Marketing, its instruments, the tasks, and their combination for the final goal to feed opportunities of desired and scientifically proved social change"--.
| ISBN: | 9798369339244 |
| Publisher: | IGI Global Scientific Publishing |
| Imprint: | IGI Global Scientific Publishing |
| Pub date: | 04 Oct 2024 |
| DEWEY: | 658.80028563 |
| DEWEY edition: | 23/eng/20250202 |
| Language: | English |
| Weight: | 885g |
| Height: | 254mm |
| Width: | 178mm |
| Spine width: | 22mm |
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