Publisher's Synopsis
With the sophistication of camera equipment today, taking a regular photograph is relatively straightforward. But taking - and making - a photograph that will have more impact than others requires much greater insight and harnessing of abilities and techniques.;Tom Mackie recognizes that a key technique in his work is the ability to see subjects that others might miss and to simplify images down to their basic elements. In this guide he describes in detail how readers can learn to do the same. In "Designing the Image", Mackie considers how an understanding of the basic rules of composition is crucial to successful image-making and subsequently, how breaking these rules can also work effectively to create striking modern compositions. For powerful, graphic impact, Mackie explores the use of strong colours and shapes - he also explains how to use lighting and filters to best effect to enhance pictures, and finishes with a look at how he employs digital photography in his field.
