Publisher's Synopsis
The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts.
Highlights of the Book
- Covers marketing concepts which a pharma marketer needs to know
- It focuses on latest concepts and examples
- Provides frameworks that can be applied on-the-job
- A summary is given at the end of each chapter for quick reference
- It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare Management
Book is for whom?
- Pharma Industry Marketing Practitioners
- Students undergoing a Pharmaceutical /Healthcare Management Program
