Persuasion Illustrated

Persuasion or persuasion arts is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors.[1]Propaganda is a form of persuasion used to persuade a large audience using for the individual or group producing the propaganda.[2]:7 Coercion is a form of persuasion that influences people's actions with threats, in certain situations it can be hard to distinguish coercion from persuasion.[3]:37 Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion.[4]Persuasion is studied in many disciplines. Rhetoric is the study of modes of persuasion in speech and writing and is often taught as a classical subject.[5]:46 Psychology looks at persuasion through the lens of individual behavior [6] and neuroscience studies the brain activity associated with this behavior.[7] History and political sciences are interested in the role of propaganda in determining historical events.[8] In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or another person (s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or a combination thereof.[9] A persuasion is also an often-used tool in the pursuit of personal gains, such as election campaigning, giving a sales pitch, [10] or in trial advocacy. Persuasion can also be interpreted as using one's personal or positional resources to change people's behaviors or attitudes