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Persuasion Engineering

Persuasion Engineering

Book (01 May 1996)

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Publisher's Synopsis

Explains how we use our communicating processes to generate behaviours which unconsciously stand out on their own and speak for themselves. Covering everything from the sales process through to the close, the text considers the human communication processes present in a wide range of situations.

Book information

ISBN: 9780916990367
Publisher: Meta Publications
Imprint: Meta Publications
Pub date:
DEWEY: 658.85
DEWEY edition: 21
Weight: 488g
Height: 236mm
Width: 160mm
Spine width: 22mm