Publisher's Synopsis
In the left field stands of Comiskey Park, on July 21 1955, Jack Levy came to a striking realization. It was a blisteringly hot day, 100 degrees plus. The Yankees were in town to play his beloved White Sox. He was 16 years old and a new vendor at Comiskey. And being a rookie, he was assigned peanuts, 300 bags to a load! Peanuts don't sell on hot days. Cold drinks do. His dream of being assigned Coke and making serious money that day was shattered. Dejected and angry, thinking of quitting, and actually risking being fired on the spot, an idea blossomed that would change his life. That idea eventually contributed heavily to his success in the advertising business and as a private investor. This book is about that discovery. Told through a collection of entertaining stories, you'll learn how a poor kid from the South Side of Chicago persevered, and made it very big. This is a story of success, the rags -to-riches kind, the type that showcases the entrepreneur's indomitable spirit, and in the process, makes us feel that we, too, can achieve our goals and our dreams.
