Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies

Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies - Dress and Fashion Research

Hardback (05 Apr 2018)

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Publisher's Synopsis

The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions. Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.

Book information

ISBN: 9781350056435
Publisher: Bloomsbury Publishing (UK)
Imprint: Bloomsbury Visual Arts
Pub date:
DEWEY: 391.1097309046
DEWEY edition: 23
Language: English
Number of pages: xv, 210
Weight: 528g
Height: 162mm
Width: 240mm
Spine width: 18mm