Pay Per Click Search Engine Marketing for Dummies

Pay Per Click Search Engine Marketing for Dummies

Paperback (03 Feb 2006)

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Publisher's Synopsis

This text shows web site owners and developers how to utilise PPC technology and services, provided by Google, Yahoo, Adwords and Microsoft MSN to promote their businesses and sites. It discusses strategies, preparing and managing campaigns and how to use the various systems.

Book information

ISBN: 9780471754947
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.872
DEWEY edition: 22
Language: English
Number of pages: 368
Weight: 580g
Height: 232mm
Width: 188mm
Spine width: 21mm