Publisher's Synopsis
"An eye-opening, revelatory account of the future of the Republican party as they unite working-class voters in a multi-racial, cross-generational populist coalition. Donald Trump's victory in the 2016 presidential election shocked the world. Yet his defeat in 2020 may have been even more surprising: he received 12 million more votes in 2020 than 2016 and his unexpectedly diverse coalition included millions of nonwhite voters, a rarity for the modern Republican party. In 2020, Trump defied expectations and few journalists, strategists, or politicians could explain why Trump had nearly won reelection. Patrick Ruffini, a Republican pollster and one of the country's leading experts on political targeting, technology, and demography, has the answers-and the explanation may surprise you. For all his apparent divisiveness, Trump assembled the most diverse Republican presidential coalition in history and rode political trends that will prove s
