Pankaj Ghemawat's Distance Still Matters

Pankaj Ghemawat's Distance Still Matters The Hard Reality of Global Expansion - The Macat Library

Paperback (15 May 2018)

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Publisher's Synopsis

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781912453009
Publisher: Macat Library
Imprint: Routledge
Pub date:
DEWEY: 658.049
DEWEY edition: 23
Language: English
Number of pages: 100
Weight: 122g
Height: 199mm
Width: 129mm
Spine width: 7mm