Publisher's Synopsis
Overview of the Meetings Industry in Asia provides a comprehensive view of the linkages between business events and tourism, examines the region's key market segments and developments in the meetings industry, and - through a collection of case studies - highlights the more recent trends in Asia. The report looks into fifteen countries in the region in terms of their strengths, weaknesses, opportunities and threats, and in terms of attracting and hosting events and providing examples on how these countries have redefined the meetings industry. The report includes two special chapters on China and the Republic of Korea.
