Publisher's Synopsis
The war is on. The titanic battle between Google and Facebook has begun-and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today's Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn's pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and-above all-practical techniques. Read it, get ready for the future, and start reaping the rewards!
You'll Learn How To:
Discover where search and social media are headed, and what it means to you
Implement strategies that work right now-and will work even better in the future
Begin profiting from friendships, personal relationships, and tastemakers
Start using today's new currency of trust: likes, comments, retweets, shares, and video responses
Use social discovery to deliver messages with stunning personal relevance
Master the "Search and Sell" method for profitingfrom real-time search
Sell through personalized recommendations delivered straight to smartphones
Build your business with Foursquare and Facebook Places check-ins
Learn effective, low-risk ways to use Groupon-style "daily deals"
Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and
other verticals
Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets
Preview tomorrow's most exciting new social players, platforms, products, and services
