Publisher's Synopsis
Businesses fail which shouldn't; my suspicion is that they fail due to a cascade of bad decisions on small but important matters. For more than 40 years now I've had the opportunity to observe many of those small details which derail great business ideas. Despite earning a bachelor's, a master's, and doctorate in the field, it's been the hands on ownership and management of businesses over that 40 year period which has taught me the most about how to start, operate, and succeed at business ownership and management. This book is written for the non-academic and in a non-academic style in the hope it would save a few of those great business ideas from falling by the way side. It will serve the business novice by providing some guidelines and it will serve the old business hand as a source of knowing laughter at the mistakes we've all made.
