Publisher's Synopsis
UNLOCKING THE POWER OF SUPER APPS: A JOURNEY THROUGH HISTORY, CULTURE AND INNOVATION
In the hustle-and-bustle of our world today, convenience and efficiency have become hallmark appeals, even essential factors, in many people's lives. New applications are churned out every day to respond to this demand. But nothing says 'hassle-free'more than Super Apps; apps that allow users to access several services from one single application.With Super Apps like Grab and WeChat gaining popularity, and tech giants and FinTechs looking to stake their claim in this digital revolution, many might be wondering: What exactly are Super Apps? What is their significance in our world today? Are they the future for all things digital?In One Stop, award winning FinTech lawyer, former diplomat, and dedicated social entrepreneur Neha Mehta answers these questions by tracing the history of Super Apps and analyzing cultural differences in their adoption and popularity (or lack thereof) in the East and West.
