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One Plus One Equals Three
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One Plus One Equals Three A Masterclass in Creative Thinking

Main Market Ed.

Paperback (28 Jul 2016)

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Publisher's Synopsis

How do you make something out of nothing?

Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.

From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

About the Publisher

Pan Books

Pan is MacMillan's paperback imprint which publishes a broad list of popular fiction and non-fiction many of its bestselling authors are published in hardback under the Macmillan imprint. In non-fiction, Pan has a strong reputation in history, military history and biography. Pan also boasts an impressive list of original paperbacks, including novels by new authors as well as non-fiction titles in health and fitness and astrology, reference books and autobiography.

Book information

ISBN: 9781447287056
Publisher: Pan Macmillan
Imprint: Pan Books
Pub date:
Edition: Main Market Ed.
DEWEY: 153.35
DEWEY edition: 23
Language: English
Number of pages: 223
Weight: 180g
Height: 197mm
Width: 130mm
Spine width: 16mm
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