Publisher's Synopsis
There can be no greater advantage than certainty of the future. Not in nature. Not in business. Not in governance. So begins Rebecca Costa's much-awaited exploration of foresight: 'the crowning achievement of human ambition.' According to Costa, advances in Big Data, predictive analytics, genomics, artificial intelligence, and other breakthroughs have made it possible to pinpoint future results with mind-blowing accuracy - cracking the door to what Costa calls predaptation: the ability to adapt before the fact. In the spirit of the best in popular science, On the Verge is a landmark examination of big-picture forces affecting society today.
