Publisher's Synopsis
Radio is not only a "blind medium", it is also often a neglected one. "On Air" is a first-level introduction to radio studies which discusses the codes and conventions of mainstream radio broadcasting, and examines their relation with radio practice, the audience, social context and cultural considerations.;It adopts a wide-ranging theoretical and analytical approach to radio. Aimed chiefly at A-level and undergraduate students, it provides an examination of radio's codes and conventions and its modes of reception, establishing an appropriate vocabulary and methodology for analyzing radio programmes. The authors contrive to balance the theory and practice of radio, drawing upon insights by both media theorists and professional broadcasters.
