1st Vintage Books Edition
Paperback (12 Mar 1985)
Includes delivery to the United States
5 copies available online - Usually dispatched within 72 hours
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
How to get a job in advertising
How to choose an agency for your product
The secrets behind advertising that works
How to write successful copy-and get people to read it
Eighteen miracles of research
What advertising can do for charities
And much, much more.
| ISBN: | 9780394729039 |
| Publisher: | Knopf Doubleday Publishing Group |
| Imprint: | Vintage Books |
| Pub date: | 12 Mar 1985 |
| Edition: | 1st Vintage Books Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 224 |
| Weight: | 650g |
| Height: | 246mm |
| Width: | 188mm |
| Spine width: | 14mm |
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