Publisher's Synopsis
Created through a "student-tested, faculty-approved" review process with input from more than 150 students and faculty, OM3 provides a streamlined introduction to the core concepts, techniques, and applications of contemmporary operations management. This concise, engaging, and accessible text includes a full suite of integrated learning tools--including flashcards, cases, datasets, games, and quizzes--in a convenient and affordable package perfect for today's diverse learners. OM3 contains updated examples featuring companies students will know from the news, as well as videos for every chapter, new case studies, and end-of-chapter problems, with more new material available online. Five additional chapters are available on the website for instructors who want to go further into the quantitative aspects of operations management.
